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15 // Strategy and risk Available

Business module

Golden guest

Customer lifetime value – LTV

The value of a loyal customer versus throwing money at advertising.

A one-time customer is survival; a returning guest is real wealth.

Acquisition, margin and return visits

The model compares profit from a one-off guest with the net value of a guest returning over the entered number of years.

Let us start with a specific operational challenge.

Describe the venue, task or process you want to improve. VX360 will propose the first practical step without unnecessary complexity.

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